Zip It is a OneLouder exclusive feature that lets you hide annoying tweets or tweeters without unfollowing! Here's how it works:
• You see a tweet that you want to "zip"
• Tap the tweet then select the zipper icon from the Tweet details screen
• Dialog box asks you if you want to zip the tweeter, or some content from their tweet. Select which contact to zip and tap "Zip."
• From then on, tweets from that tweeter or with the applicable content will be zipped. A zipper graphic will appear in place of the zipped content in the timeline.
• You can easily unzip the content by once again selecting the zipper icon and selecting the content you want to unzip.